Thursday, September 22, 2011
People come to Twitter to connect with the latest information on the topics and people they care about. From the beginning, brands, businesses and charitable organisations have been an important part of the Twitter experience, providing people with special announcements, access to exclusive content, great offers and other useful information.
Just over a year ago, we introduced a suite of advertising products designed to help brands and businesses quickly and more easily reach people with this information on Twitter. Initially, these products -- Promoted Tweets, Promoted Trends and Promoted Accounts-- were available only to U.S. advertisers, and directed at Twitter’s global audience of more than 100 million active users.
Starting today, that changes. UK brands can now geo-target all of our Promoted Products, making it easier to reach local users with more geographically relevant content.
We’re happy to be working with Sky who is using this new functionality to help spread the word about the latest season of Glee, launching today in the UK. Other than being huge Gleeks ourselves, we’re excited they’re using our full suite of Promoted Products to increase awareness of and conversation around the show among people in the UK. Check out @gleeonsky, #gleeonsky, and look for their Promoted Tweets.
In addition to Sky, we look forward to working with a select set of launch partners this autumn, including BT, Electronic Arts, Eurostar and Paramount Pictures UK, to reach an active and vocal audience through Twitter. And, with a team in the UK officially on board, we can provide local support for a wider audience of brands who appreciate the simplicity of using Twitter to engage directly with users.
From the start, our philosophy around advertising has been simple: We put our users first and strive to create products that enrich the Twitter experience for every Twitter user. We’re excited about this next step and look forward to your feedback.